Marketing the One-Person Business downloadable e-book - $9.95
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A one-person business is different from any other because you have to do the business PLUS get the business.
Contains complete information about setup, operation, independent contractor criteria and forms, fee setting, consulting, public speaking, seminars, contracts and agreements. - $10 download!
Contains complete information about setup, operation, independent contractor criteria and forms, fee setting, consulting, public speaking, seminars, contracts and agreements. - $10 download!
Sample Content
What Is The One-Person Business?
America has over 15.7 million one-person businesses accounting for over $643 billion in receipts annually according to a report from the U.S. Census Bureau.
Technically, a one-person business is any business that has a single employee (that’s you) doing all of the work. This could be a manufacturing business that deals in small-scale production, but more likely it’s an individual who is selling services to a client.
The two operative words are service and selling—both of which are important to the success of the business. Let’s examine services and selling a little more closely.
What is a service? A service is either providing labor and/or the information to achieve an objective or goal.
For many of us, this service is called consulting, which is: any service that provides labor, knowledge or information and does not require that the person be captive to any single employer or contract.
If we use this definition, we’ve just described lawyers and plumbers.
The difference is that one provides a service and the other provides manual labor.
The second word is sales—that dreaded and repulsive word that automatically conjures up mental images of a door-to-door peddler with a vacuum cleaner in one hand and a contract in the other—selling.
Actually, you’re all in sales and you’re selling all the time—you just don’t call it sales.
If you invite friends to lunch and they accept, you’ve sold them on being in your company for the occasion. If you present a report and your peers accept it, you’ve sold them on your credibility.
Selling (or more correctly—marketing) is anything you do to get or keep clients. Selling is nothing more than getting other people to see and do things your way. It’s that simple and that complicated—all at the same time.
Now, here’s why it’s so important to the one-person business: individuals who are good at what they do create one-person businesses. That’s why you went into business in the first place.
Your business, like all other businesses, has two parts:
1. Doing the business.
2. Getting the business (this means sales).
Given the choice between doing the business and getting the business, you would probably rather do the business than get the business.
Why? Because you’re good at the business and know how to do it and keep it doing what it’s supposed to be doing.
The problem arises when sales are ignored, and this generally happens because the person running the business is good at the functional side of it.
The getting (sales) isn’t always fun. You must put yourself out in front of people and ask them if they want to hire you. It requires being outgoing and proactive. They could say no! It’s far less controllable than doing the
business.
In order to be successful, the single person who owns and operates a business MUST spend a calculated percentage of time getting the business that you are good at doing, or shortly you will run out of business to do.
America has over 15.7 million one-person businesses accounting for over $643 billion in receipts annually according to a report from the U.S. Census Bureau.
Technically, a one-person business is any business that has a single employee (that’s you) doing all of the work. This could be a manufacturing business that deals in small-scale production, but more likely it’s an individual who is selling services to a client.
The two operative words are service and selling—both of which are important to the success of the business. Let’s examine services and selling a little more closely.
What is a service? A service is either providing labor and/or the information to achieve an objective or goal.
For many of us, this service is called consulting, which is: any service that provides labor, knowledge or information and does not require that the person be captive to any single employer or contract.
If we use this definition, we’ve just described lawyers and plumbers.
The difference is that one provides a service and the other provides manual labor.
The second word is sales—that dreaded and repulsive word that automatically conjures up mental images of a door-to-door peddler with a vacuum cleaner in one hand and a contract in the other—selling.
Actually, you’re all in sales and you’re selling all the time—you just don’t call it sales.
If you invite friends to lunch and they accept, you’ve sold them on being in your company for the occasion. If you present a report and your peers accept it, you’ve sold them on your credibility.
Selling (or more correctly—marketing) is anything you do to get or keep clients. Selling is nothing more than getting other people to see and do things your way. It’s that simple and that complicated—all at the same time.
Now, here’s why it’s so important to the one-person business: individuals who are good at what they do create one-person businesses. That’s why you went into business in the first place.
Your business, like all other businesses, has two parts:
1. Doing the business.
2. Getting the business (this means sales).
Given the choice between doing the business and getting the business, you would probably rather do the business than get the business.
Why? Because you’re good at the business and know how to do it and keep it doing what it’s supposed to be doing.
The problem arises when sales are ignored, and this generally happens because the person running the business is good at the functional side of it.
The getting (sales) isn’t always fun. You must put yourself out in front of people and ask them if they want to hire you. It requires being outgoing and proactive. They could say no! It’s far less controllable than doing the
business.
In order to be successful, the single person who owns and operates a business MUST spend a calculated percentage of time getting the business that you are good at doing, or shortly you will run out of business to do.