Solid Gold Newsletter Design |
$29.95 |
This is one of the best books ever written for the novice newsletter, web site, or ad copy editor or publisher
Sheryl Roush draws upon more than 25 years of her experience within the graphic design industry to present Solid Gold Newsletter Design, a compendium of 253 tips, tolls, and techniques for transforming any newsletters into an effective means of communication.
Editors and publishers will learn how to promote an organization, communicate a message, and effectively market products, services, businesses, ideas, or causes through the use of a competent, "reader friendly" newsletter.
Here is a complete guide to crating profiles of target audiences, writing content that hooks the reader's attention, the practical techniques of design and layout, producing a professional looking newsletter, as well as nine powerful shortcuts that come in very handy when dealing with deadlines.
Very highly recommended, especially for the novice newsletter editor or publisher, Solid Gold Newsletter Design is enhanced with a bonus section on additional marketing materials including brochures, display ads, fliers, posters, mailing envelopes, postcards, catalogs, magazines, booklets, presentations and training materials, web marketing, and "PowerPoint Slide" presentations.