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Mining the College Market
How to Make Six Figures A Year Speaking for the Continuing Education Market $199 |
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One of the most lucrative, yet grossly misunderstood markets for speakers and trainers is local colleges, universities, and community colleges that provide hundreds of millions of dollars in revenues each year.
One of the reasons why this market is overlooked is that it seldom, if ever, pays the kinds of mythical fees that speakers and trainers have come to believe they should command.
You can make lots of dollars, but you make them a nickel at a time!
If you like to do seminars and are willing to work within the guidelines and pricing policies of the colleges, you’ll find a steady stream of cash available without having to spend a fortune on marketing efforts, get on airplanes or stay in hotels in strange cities. In fact, it’s probably one of the most diverse areas of speaking available and is responsible for well over 200,000 paid programs each year.
Mining the College Market™ was written, piece by piece, for myself, my partner, and my clients, who have gone on to capture over 10% of this marketplace in Southern California, as a step-by-step process that’s easy to understand and apply. It contains:
· A 212 page manual with complete resources for marketing your speaking
· A CD with the entire three-hour seminar, complete with narration and slides
· A 174 page book plus a full hour seminar on CD (Self Publishing for the Clueless®)
· A CD with over $500 worth of software for creating audio, data and written products PLUS a complete database of all the colleges and universities in California PLUS samples of the materials and advertising products referenced.
Here’s a special note of consideration:
If you’re serious about working in this marketplace, it takes time to get yourself booked and get inserted in college catalogs, so you're got to move NOW to make sure you don’t miss the next window of opportunity!
Table of contents:
Part 1 The Basics of the MARKETPLACE
Background of
the College Market
Departments
that actually hire speakers
How big is the
market?
How will you
make money?
Qualifications
and Credentials
Part 2 Continuing Education
The Continuing
Education Market
What kind of
programs do they offer?
How do you get
a list of the colleges?
The process for
getting booked
How Long Does
It Take To Get Booked?
When Do I Speak
and for How Long?
How Much Money
and How Many Bookings?
Example of the
process
The Bottom Line
on Products
How to create a
three hour seminar/workshop
How To Create A
Commercial Workbook for Seminars and Workshops
How to create a
back side for your speaking business
Part 3 Contract Education/Customized Workplace Training
External Training
through the Colleges
Typical
Programs Offered by Contract Education
The Booking
Process for Contract Education
How to get the
lists for Contract Education
Part 4 References and Resources
Why the
Colleges Won’t Book You and how to Fix It
References and
Resources