Marketing with Postcards

Nancy Miller

I Hour DVD  

ISBN 189144034-9

It doesn’t matter whether you’re selling jelly beans or computer training; the most cost effective way to promote any program today is with post cards. Long a part of the mail order business, this clever little item has slipped into the mainstream of the marketing community and become the powerhouse tool for low, cost, high profit sales.

For as simple as postcards are, many people overlook their impact to get callbacks, increase response rates, and enhance their business.

In this program, you’ll learn how to:

• Design a GOOD Marketing postcard that gets response

• Dramatically reduce the cost of 4-color postcard printing

• Develop a cost marketing effective strategy for generating "warm" leads

• Use courtesy reply cards in media kits to get callbacks

• Design postcards to increase response rates

Other things you’ll learn and be able to apply immediately include:

• The benefits of marketing with postcards

• The different applications and uses of postcards that work for speakers

• Most effective words to use with postcards

• Sizes, types, and colors of postcards that work best for which applications

• How to effectively evaluate your postcards before you have them printed

• Resources for low cost postcard layout and printing 

 The program is delivered by Nancy Miller, one of the country’s leading authorities on effectively marketing anything with postcards.